The Team

Expert Care for Your Most Loyal Companions

At Feed Boutique (Pty) Ltd, directed by Elfriede Algera, your animal’s health is our primary passion. We believe great nutrition is the foundation of a happy life, which is why we work hand-in-hand with leading veterinarians to craft expert solutions for our clients. From local one-on-one sessions to expert online guidance, we’re here to support your journey toward better animal health.

Elfriede Algera, Owner, Director, Animal Nutritionist

Our business is spearheaded by our very own qualified, professionally registered animal nutritionist. Elfriede has more than 12 years experience in the animal nutrition and feed industry, having worked as a nutritionist for some major national and international feed additive and animal feed manufacturing companies.

She holds a Master's degree in Animal Science with specialization in Animal Nutrition, as well as an international post-graduate diploma in Companion Animal Nutrition, a certificate in Equine Nutrition and various other certifications in pet nutrition. She is also a member of the South African society of Animal Science, and is registered as a Professional Natural Scientist with SACNASP.

Elfriede is passionate about research and science, and believes in the sharing and advancing of research and knowledge. She has also been lecturing part-time to the final year animal science students of the University of Pretoria, presenting the course in Companion Animal Nutrition to the students.

She resides in the Western Cape with her husband, a veterinary surgeon, and all of their fur-babies. She enjoys family time, hiking, cycling, being outdoors and reading.